O2 Long Weekends
 

Media: Product innovation, ATL and BTL 

Role: CW, AD, CD

 

 

When a competitor started to increase their market share, O2 needed to come back with something big – and quick.

 

Our answer wasn’t a new ad campaign for an existing product, which was what the client had asked for. It was to give our client a brand new, unique product. And an ad campaign to match. 

​

The idea was simple. No need to wind down the weekend on a Sunday anymore. Instead just turn that frown upside down because O2's Long Weekends gave you free calls on a Monday too. 

 

In O2 Weekends, our client then had something that not only saw off the competition, but was so successful, it ran for a number of years – helping to generate £millions in extra revenue.