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Dyson
Media: ATL, BTL
Role: CW, AD
Sir James Dyson is proud of his products and everything that goes into their innovation. That's why we all can get more dust, pet hair, sweet wrappers and goodness knows what else into them.
From this thinking, came the endline 'More goes into a Dyson’ and work that was singled out by Sir James Dyson as exactly what he was looking for – before he awarded VCCP the ATL and BTL business.
Our relationship with Dyson went beyond advertising.
Working with the brand in its formative years, we created the original naming architecture for its entire product portfolio.
And as the the Dyson brand moves confidently into new product territories, so too does the approach to naming that we established.
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