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Media: TV, press, online, in-store

Role: CW, AD

 

 

For years, dairy-free products had been seen as a necessity for those with food allergies. But times change. So we needed to change the perception of our product. 

 

With this pan-European TV, print and digital campaign, we repositioned Alpro as the healthy alternative for anyone curious enough to try it.

 

The commercial was directed by Albert and voiced by Anna Friel. Photography by Mark Polyblank.